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Hepsiburada selects complead Fusion for merchant compliance

In short

Hepsiburada, one of the leading ecommerce companies in Türkiye and part of the Kaspi.kz group, has selected complead Fusion. Its compliance team will run sanctions and PEP screening, ongoing monitoring and merchant risk assessment on one platform, with one risk score per merchant and every action logged for audit.

complead, the AI native risk platform for AML, KYC and fraud, today announced that Hepsiburada has selected complead Fusion to run its merchant compliance controls on one platform. Hepsiburada will use complead Fusion for sanctions and PEP screening, ongoing monitoring and merchant risk assessment, so every merchant carries one risk score and every decision is recorded for audit.

Hepsiburada is one of the leading ecommerce companies in Türkiye and is listed on Nasdaq (HEPS). Since January 2025 it has been part of the Kaspi.kz group, which holds a controlling interest, while Hepsiburada keeps its own brand and operating structure.

“complead gives us a very wide range of sanctions and PEP lists in one place, so we no longer need to verify names against other databases. The interface is clear and easy to use, and every action is logged, which makes our internal audits straightforward. The support team has been quick and helpful every time we have reached out. With complead Fusion we bring screening, ongoing monitoring and merchant risk together on one platform, and our team can move faster with full confidence in every decision,” said Hande Alara Tetik Cuhaci, Compliance Manager at Hepsiburada.

What Hepsiburada will run on complead Fusion

With complead Fusion, Hepsiburada will be able to:

  • Screen merchants at onboarding against 3,500+ sanctions, PEP and watchlists from 220+ jurisdictions, refreshed every 15 minutes, with client screening
  • Keep every merchant screened after onboarding with daily rescreening and alerts routed straight into the case workflow, through ongoing monitoring
  • Assess merchant risk with weightings the team defines, where every rating shows the factors behind it, with customer risk assessment
  • Keep one merchant record and one risk score across screening, monitoring and risk assessment, with every action logged for internal audit

“Hepsiburada serves customers and merchants at a scale where compliance has to keep pace with the business. With complead Fusion, screening, ongoing monitoring and merchant risk run on one engine, so each merchant has one risk score and every decision leaves a clear record. We are proud to support the Hepsiburada team and the Kaspi.kz group as they grow.”

– Fatih Coşkun, Founder & CEO, October 2026

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About Hepsiburada

Hepsiburada is one of the leading ecommerce companies in Türkiye, listed on Nasdaq (HEPS). Kaspi.kz (Nasdaq: KSPI) became its controlling shareholder in January 2025, and the two companies keep distinct brands and operating structures.

About complead

complead, formerly Sanction Scanner, is AI native risk infrastructure for AML, KYC and fraud compliance. complead Fusion gives regulated businesses one customer record, one risk score and one set of rules across screening, KYB, monitoring and fraud. Founded in Istanbul in 2019 and headquartered in London, complead is used by 800+ companies in 80+ countries.

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Sinan Tekin
Written by Sinan Tekin Regional Sales Manager

Sinan Tekin is Regional Sales Manager at complead, working with compliance teams since 2025. Before complead, Sinan spent nearly six years at United Medical as a customer success specialist and then a client manager. Sinan writes about sanctions screening, AML for lenders and crypto, and KYC in gaming.

Originally published , updated

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